Amsterdam...
Do you ever get that ' why-haven't-i-discovered-this-place-before' feeling? it just happened to me when visiting this interesting streetsmart store [hilariously, brian jensen of copenhagen's wood wood knew ALL about it and first informed me of this spot]. see an unexpectedly varied and hot range of streetwear, sneakers, watches, cosmetics of dr. hauschka [yo!] and in the near future an increased selection of magazines, books and CDs too. sneakers can be customized to the max, rendering them one of a kind trophies. as with all the other items, goods are carefully selected in order to offer exclusivity and quality. an added value element here are the regular art exhibitions of both emerging and established street artists plus other product related events.
Clientele:
International to say the least but also a wide local following. even some sort of cult status in japan since appearing in brutus magazine in 2002. they're all metric groupies...
Service:
Friendly and personal: leave that to bright-eyed, soft-spoken and globetrotting owner ido who's laid-back and knowledgeable ways add personality to this store.
Interior:
With a name like this it ain't hard to figure out the size but it also gives you a clue about its sobre look which in turn proves to be the proper context for 90 sqm.'s funky merchandise and art display.
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