Bodega-Innovative Retail

If you’re starting a new independent clothing store in Boston’s typically fashion-challenged environs, you’d probably take out an ad to promote your grand opening and give away cheap-but-seemingly-generous swag to the first days’ customers. But if you’re opening a high-end-streetwear boutique meant to become a global destination and you have a clue about the Internet-hyped urban market, you’d instead keep your store on the down low, build the environment into something that’s more like a living-art installation than like a straight-product shill, and wait for the customers to come to you.

Bodega’s retail concept is a stroke of genius: one of the birthplaces of hip-hop/graffiti/sneaker/urban culture is the corner store. Even one of Adidas’s most recent marketing stunts for its relaunched early-’80s product line Adicolor was to randomly display seven individual shoe samples in various New York corner stores. So while there are a couple of “magical” secrets about the place that its inventive owners are still trying to keep hush-hush, Bodega is not only designed to convert into an art gallery, but there’s also an awesome fully functional bodega on site, replete with grape sodas, candy necklaces, and ceiling tiles that have had coffee poured on them to mimic water stains. Owner Mak says with a smirk, “We wanted to get flytraps that already had flies in it and mice traps that had mice in it.”

In truth, Bodega is innovative not only for Boston, but for retail. “Will Bostonians really get it? That’s not really our aim,” says Mak. “This is a global market. But we’d like to put a flag in the sand and be like, there’s really good stuff coming out of Boston. SoHo isn’t the only scene on earth.”

The BOHO Philosophy

BOHO Developments seek to offer a compelling alternative for those who are dissatisfied with the choices provided by conventional development. Conventional development emphasizes the private realm, auto dependency, single use pods, privacy, exclusivity, and bigger and bigger private residences. BOHO Developments emphasize the public realm, walkability, mixed uses, community, diversity, and quality over quantity.

A Walkable Community
BOHO Developments pragmatically accommodates cars, but are be designed for people. They are to be very walkable. Cars travel slowly, and sidewalk and street designs emphasize pedestrian comfort and safety. There are plenty of interesting things to walk to, because of the fine-grained mix of uses. Walks won’t be too long, because the development is relatively compact. And the walks are safe, because there are plenty of eyes on the street at all times.

Environmental Considerations
BOHO Developments site plan, as well as construction and management procedures, emphasize resource efficiency, environmental protection and restoration. Developments incorporate elements of nature in the neighborhood and make them part of people’s daily experience. Street trees are especially important.

A Place for Commerce
The commercial center of a BOHO Development have retail stores that serve the practical everyday needs of the BOHO Development residents and its surrounding neighborhoods – needs that are currently not well served. And because of its unique character, rare good urbanism, and easy access, they also attract businesses that are a destination for citizens of the entire metro areas and beyond.

A Place to Live
The residential elements of A BOHO center cover the entire spectrum from small loft apartments above shops to larger live/work condominiums. Developments aspire to keep the scale of individual buildings rather small, which will enhance the ability to have an attractive mix of housing types throughout the neighborhood.

A Place to Work
BOHO Developments feature a traditional fine-grained mix of different residential types as well as retail stores, office space, civic buildings, people-friendly streets, squares, and recreational facilities. Live-workloftsandtraditionaloffices are pivitol the neighborhood, as the daytime occupants and visitors they draw to the neighborhood will be very helpful in maintaining a vibrant, active, daytime environment.

A Place to Gather
BOHO Developments incorporate civic gathering places, which include public green spaces, pedestrian-oriented streets, recreational facilities, shops and restaurants. These civic places reinforce a sense of neighborhood and help provide the glue that holds the people of the community together.

Austin Independent's Links Developers With Local Businesses

by David Grogan

The Austin (Texas) Independent Business Alliance (AIBA) recently launched an online database of commercial properties whose owners or developers are seeking community-based businesses to fill vacant retail spaces. The database, the newest phase of AIBA's program Connecting & Linking Independents With Commercial Development (CLIC), helps locally owned businesses identify available properties in which to open or expand.



Steve Bercu, owner of BookPeople and president of AIBA, told BTW that the organization has been "relatively successful in getting the city to promote local businesses to developers." But, he added, "There were a lot of developers looking for local businesses, and they didn't have a clue [where] to look... so our idea was to figure out a way to get them together."



Toward that end, in May 2006, AIBA debuted its first annual CLIC Trade Show, which it modeled on trade shows for large developers held yearly in Las Vegas. The CLIC show seeks to link local businesses with commercial developers and to provide local business owners with information and tools to grow their business. In addition, AIBA incorporated workshops that provide business owners with information about municipal resources and legal considerations pertaining to expansion. For developers, the show includes sessions that introduce them to the needs of small businesses. The second annual trade show is scheduled for May 15, 2007.



"The trade show was one idea," said Bercu, "and now we've put together the online database.... Businesses can go there and developers can go there ... and see who is interested." The database, the CLIC Commercial Vacancies, is accessible via AIBA's website, www.ibuyaustin.com.



Noting that Austin has many neighborhood associations, and these organizations are now seeking to bring in independent retail, Bercu added, "There is nothing more rewarding than to see the neighborhood associations asking for local businesses." Most of the associations are "very active ... and having them in support of local business is very good."



The CLIC program is just one of AIBA's economic initiatives. Through its Independent Business Investment Zones (IBIZ) program, AIBA works with city officials, neighborhood groups, and representatives of commercial districts within Austin to identify unique independent commercial districts. AIBA then helps coordinate the enhancement of those districts to increase appeal to existing and potential independent businesses and to customers and clients and promotes the area and facilitates events. AIBA has amassed a database of local entertainers and vendors and compiled information about local ordinances affecting the events and media contacts for use by IBIZ district businesses. AIBA now has four IBIZ districts and, with the help of city funding, has hired an IBIZ program coordinator

Importance of Independents

by David Grogan



Over the past few years, a number of economic studies -- including two conducted by Civic Economics, a leader in the field of progressive economic development -- have consistently calculated that locally owned businesses contribute more than three times as much economic value to a community than do chain retailers. So when the San Francisco Locally Owned Merchants Alliance (SFLOMA) asked Civic Economics to conduct a similar economic study of San Francisco, the firm's partners told SFLOMA that they weren't interested.


They wanted to do something more.


Matt Cunningham, who founded Civic Economics with business partner Dan Houston, told BTW, "We wanted to advance the research. We thought it would be interesting to see something else out there."


The new economic study, which got underway about three weeks ago, will analyze a number of factors.


First, the study will seek to determine locally owned merchants' total market share in San Francisco. Second, incorporating data from Civic Economics' previous studies, "Economic Impact Analysis -- A Case Study: Local Merchants vs. Chain Retailers" and "The Andersonville Study of Retail Economics," the new report will analyze the impact of an "x-percent" increase in local shopping and then determine what exactly happens to the extra money going back to the community.


"We don't think [a study like this] has been done," Cunningham said.


Significantly, a large portion of the money that was raised to fund the study is from the bookselling community, said Hut Landon, executive director for the Northern California Independent Booksellers Association (NCIBA) and SFLOMA's project coordinator for the study. In addition to NCIBA, among the study's other supporters are the American Booksellers Association, the Great Lake Booksellers Association, the New Atlantic Independent Booksellers Association, the Pacific Northwest Booksellers Association, the Mountains & Plains Independent Booksellers Association, and individual booksellers.


"We think this study will be great for locally owned merchants. It will give us some talking points with consumers," Landon said. Noting that past research indicates that consumers who buy an average of 10 books per year buy only four of those books from their local bookstores, he added, "This will give them some other reasons to shop at their local independent bookstore. If they shift their spending habits ... look at what happens to the local economy. This report will quantify that."


In addition, since there are few municipalities that are not seeking additional revenue, independent retailers around the country will be able to take this study to their local lawmakers to show them one simple solution to their monetary woes -- supporting locally owned businesses, Landon said.


Similar to the Austin and Andersonville reports, the San Francisco economic study, which as yet does not have a projected release date, will be relevant to all communities. "This study can be used by everybody," Landon said. "We are happy to share this information."

A Detailed Definition of BOHO-centers

BOHO centers are the only high density mixed use retail and residential development that exceed existing standards in their economic, cultural, social, and environmentally sustainability to create the needed vitality to act as a catalyst of growth for the surrounding area.

Requirements:

Design-The standard project program is a high density multi use environment that is sensitive to the surrounding location in scale and style. Development is an 8-16 acre site with pedestrian-friendly traffic patterns and green gathering spaces for individuals to utilize for its 24-7 days worth of services and active spaces. Project must have close proximity to multiple mass transit opportunities. Projects must be (LEED) Green Building Rating System™ certified.

Economic-Take advantage of undervalued urban land to create a retail district with national independents as anchors and affordable entry level lease for boutique and localized retailers. Smaller Café’s and tavern spaces are set aside to encourage multiple styles of restaurant and relaxing options. Coffeehouses and independent bookstores are encouraged to align around exterior common gathering space. Loft style housing and office options are created with minimum design elements to reduce initial capital investment and encourage a sense of ownership in the leassors by their customization of space.