Austin Independent's Links Developers With Local Businesses

by David Grogan

The Austin (Texas) Independent Business Alliance (AIBA) recently launched an online database of commercial properties whose owners or developers are seeking community-based businesses to fill vacant retail spaces. The database, the newest phase of AIBA's program Connecting & Linking Independents With Commercial Development (CLIC), helps locally owned businesses identify available properties in which to open or expand.



Steve Bercu, owner of BookPeople and president of AIBA, told BTW that the organization has been "relatively successful in getting the city to promote local businesses to developers." But, he added, "There were a lot of developers looking for local businesses, and they didn't have a clue [where] to look... so our idea was to figure out a way to get them together."



Toward that end, in May 2006, AIBA debuted its first annual CLIC Trade Show, which it modeled on trade shows for large developers held yearly in Las Vegas. The CLIC show seeks to link local businesses with commercial developers and to provide local business owners with information and tools to grow their business. In addition, AIBA incorporated workshops that provide business owners with information about municipal resources and legal considerations pertaining to expansion. For developers, the show includes sessions that introduce them to the needs of small businesses. The second annual trade show is scheduled for May 15, 2007.



"The trade show was one idea," said Bercu, "and now we've put together the online database.... Businesses can go there and developers can go there ... and see who is interested." The database, the CLIC Commercial Vacancies, is accessible via AIBA's website, www.ibuyaustin.com.



Noting that Austin has many neighborhood associations, and these organizations are now seeking to bring in independent retail, Bercu added, "There is nothing more rewarding than to see the neighborhood associations asking for local businesses." Most of the associations are "very active ... and having them in support of local business is very good."



The CLIC program is just one of AIBA's economic initiatives. Through its Independent Business Investment Zones (IBIZ) program, AIBA works with city officials, neighborhood groups, and representatives of commercial districts within Austin to identify unique independent commercial districts. AIBA then helps coordinate the enhancement of those districts to increase appeal to existing and potential independent businesses and to customers and clients and promotes the area and facilitates events. AIBA has amassed a database of local entertainers and vendors and compiled information about local ordinances affecting the events and media contacts for use by IBIZ district businesses. AIBA now has four IBIZ districts and, with the help of city funding, has hired an IBIZ program coordinator