Friday, March 23, 2007

"Place-making" Arizona Style


Tempe officials hope to make downtown a "place" - a vibrant hub of pedestrian activity engulfing Papago Park, the Mill Avenue District and Tempe Town Lake.

To do that, Tempe needs a seamless connection of pedestrian-friendly roads and walkways throughout the region. It needs to cluster landmarks, destinations and icons close together, then build attractive passageways between them, Phil Myrick, vice president of Project for Public Spaces, said at a meeting Monday.

"When you push them together, it makes more energy," Myrick said. "There should be so many things to do that everybody in the community has the opportunity to go there and spend hours."
Tempe hired the New York-based nonprofit consulting organization to help bring people to downtown Tempe landmarks.

Through town hall meetings and volunteer data collectors, including more than 100 ASU students, the consultants are identifying the key destinations that can become "places."
Myrick calls his project "placemaking" - turning a neighborhood, city or destination from somewhere people can't wait to get out of to somewhere they never want to leave."
[Tempe has] all the elements, but they're not organized in a way that makes sense," Myrick told a joint meeting that included the Tempe City Council and the boards of directors from the Tempe Chamber of Commerce, Tempe Convention and Visitors Bureau, and the Downtown Tempe Community.

He then presented a preliminary plan to link Tempe's landmarks and destinations in a way that would entice pedestrians to stop and spend time instead of passing through.
"We can't leave it to the private sector to come up with a vision for this lake," Myrick said. "It's just not going to happen."

City staff, volunteers and ASU planning students combed Mill Avenue and other locations, asking questions and gathering data to pinpoint the most popular destinations, their strengths and their shortcomings, said Eric Hansen, a Tempe planner who has been working on the project

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