By Michael S. Weiner
The success or failure of these endeavors will have lasting economic impact on those cities in competition to become regional destinations, capturing discretionary spending or seeking to exponentially increase their current tax base. Failure to create an economically sound downtown can ruin a city. Finding the right formula can catapult a city into the national limelight, creating a trickle down effect that results in higher-priced real estate, a strong retail and business environment, and a reputation that draws people to the area.
Do enter a third generation of thought. Before World War II, neighborhoods in urban areas seemed to evolve organically. Many times neighborhoods were organized along ethnic lines. This was immediately followed by the era of urban sprawl, massive malls, and the introduction of walled communities. At that time, there was an aversion to urban areas and people were fleeing to the perceived safety of the suburbs. Don’t think this is suburbia. Many cities cannot resist the temptation to create suburban centers in urban pockets. Large areas are leveled to create a contrived center that is nothing more than an outdoor mall. The problem with this strategy is that cities are not capitalizing on the already existing local flavor, history, and charm to create vibrant, dynamic areas to which crowds will flock. They tend to have a “walled-in” feeling, one that excludes the urban environment rather than invites.
Do encourage jaywalking. Though this may sound a bit unusual, urban areas actually lend themselves to this type of civil disobedience, given the greater pedestrian density in vital urban areas. Consequently, it’s important to have no more than two lanes of road traffic, and to discourage car speeds of more than 30 mph through the use of traffic circles, speed bumps, and stop signs. Parallel parking also slows everyone down.
Don’t fall for the fallacy of mixed use. Too many developers cling to a belief that an apartment building with a few thousand square feet of retail thrown in on the ground floor constitutes “mixed use.” This is usually a formula for disaster simply because the limited number of tenants cannot support these small retailers. These small mixed-use projects have limited parking and residents tend to get angered by others using their space. These projects are clearly not a new urban environment and usually fail. A watchword for redevelopment should be “sustainability,” retail survives only with enough households conveniently located using its services and buying its goods.
Do capitalize on history. Successful downtown redevelopments reflect their cities’ history and personality. They build on their roots and successfully market their new “old” images. As a result, people know what they’re getting when they decide to live, dine or visit. It’s that “branding” thing that advertising firms love so much.
The world is sprinkled with examples of locations that have become attractions based on the authenticity of their culture. Pamplona has the running of the bulls. Sedona, AZ has capitalized on its rock formations and Indian art. Aspen, CO carved an initial reputation on its classical music festival. People flock to different neighborhoods of New York City for different experiences--to Tribeca, Chelsea, Greenwich Village, the Upper East Side, and Central Park West, to name just a few. But these experiences did not just happen; they evolved, becoming unique to their districts and locales.
There’s no question that the concept of New Urbanism will continue. It is up to the real estate community to create the proper, and profitable, destinations.
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